Rebranding Aclaros
A Collaborative Journey
with 9dot
The Client: aclaros
Aclaros, a systems integration and management consulting firm specializing in tailored ERP software solutions, sought to build a new brand identity aligning with its mission and vision.
Situation:
In need of a comprehensive rebrand, Aclaros partnered with 9dot for assistance in developing a new name, crafting a logo, building collateral materials, establishing brand guidelines, fostering thought leadership, designing a new website, generating content, and orchestrating a launch campaign.
The Project:
Brand Identity Creation: 9dot collaborated closely with Aclaros to develop a brand identity, including brainstorming sessions for potential names, designing a compelling logo, and creating effective collateral materials like brochures.
Brand Guide and Standards: 9dot crafted a comprehensive brand guide outlining visual elements, tone of voice, and messaging standards for consistent communication.
The Results:
The collaboration led to a successful rebranding initiative, positioning Aclaros as a leading player in the industry. Positive feedback on the new brand identity, website, and marketing materials contributed to increased brand awareness, engagement, and business growth.
Content Creation: 9dot produced compelling content for Aclaros, including website copy, blog articles, and marketing materials, to engage the target audience effectively.
Launch Campaign: 9dot orchestrated a strategic launch campaign leveraging social media, email marketing, and digital advertising to drive traffic to the new website and attract potential clients.
Thought Leadership Development: Assisting Aclaros in showcasing expertise, 9dot created thought leadership content such as whitepapers and case studies.
Website Design and Development: 9dot designed and developed a new website for Aclaros, ensuring alignment with the brand identity and providing a seamless user experience.
