Case Study. aclaros.
Branding with Clarity
Brand Strategy / Content Creation / Creative & Design / Web Design & Development
Client Goal.
aclaros is a systems integration and management consulting firm, specializing in tailored ERP software solutions for SAP Business One. As a newly established business, aclaros needed a brand identity that reflected its mission of bringing clarity to the growing complexities of business transformation.
Strategy.
9dot Digital guided aclaros through brand identity sessions that helped to shape their brand name, logo, visual identity, and brand voice for consistent communication. We also crafted their online identity by developing a new WordPress website and brand content tailored to their target audience, including blogs, whitepapers, and case studies, to effectively highlight their work.
The website would be key to their continued sharing of important industry news, helping them attract new clients and grow. To tie the branding and website together, we also created a launch campaign that leveraged social media marketing, email marketing, and digital advertising to drive website traffic and increase brand awareness.
Result.
The rebranding has positioned aclaros as a leader in the ERP software solutions industry and has received positive feedback from industry professionals. In the months following launch, organic search became their primary source of traffic. In addition to paid advertising and search campaigns, they can now increase visibility and generate marketing leads throughout their sales cycle.
