Frederick York is an exclusive line of bathroom and kitchen fixtures, expertly crafted to stand the test of time, with beauty that flows.
Frederick York, the new man in plumbing retail, was brought to us by the client with the general look and name, but missing web presence and a strong brand guide.
9dot Digital was the leading force to take Frederick York from a name and a logo to a complete retail brand with a website presence including a complete catalogue listing of products and styling suggestions.
Our team drew upon the essence of founder Frederick York Wolseley, an Irish-born inventor whose entrepreneurial spirit is the reason for the Frederick York range. His spirit drives innovation in products that look beautiful and perform just as beautifully. After discussions with our client, we worked on capturing his essence in the branding.
We got creative with the brand personality of Frederick York. We shaped the character of the brand to be fashion-forward yet accessible, making Frederick York a welcoming personality to the audience.
This persona became the basis of the design, typography, colours and imagery of the website.
In our strategy for the website, we knew it needs to reflect the modernity of the brand, and have the online features a website user expects when looking at a retail brand.
When creating the Fredrick York website, we created various mood boards to influence the layout design. Once we narrowed it down to a classic colour palette, we focused on the potential buyer’s process to develop the site and key tools needed, including:
The website and branding guidelines gave the client everything they need to make the official brand launch and introduce Fredrick York to consumers. Since launching, the brand has positively grown and experiences month-over-month growth in organic searches.