Redefining Growth
and Leads for
SAP Software Resale

The Client: Illumiti

Illumiti brings SAP systems integration and management consulting to customers around the world through their innovative technology and business practices. With over 400 consultants, Illumiti is one of the largest niche SAP software resellers in North America.


The Goal: A Strategic Visual and Digital Identity

As Illumiti continues to enjoy success and experiences sustainable growth, the need for establishing a fresh visual and digital identity is essential. Illumiti operates in an ever-changing environment and they needed a brand and website to reflect that and drive future growth.

Our team’s goal was to rebuild Illumiti’s identity in a digital space with branding and website updates.

Our Approach:
Unleash Potential

By focusing on primary research to understand Illumiti’s current insights and where they would like to be. Illumiti encourages the customer to imagine the opportunities of SAP software for their business. It’s not just about time and budget. It’s helping their customers realize their vision through an easy-to-navigate website and understandable brand.

Our Strategy and Creativity: Reflect Growth and Vision

As a team, we needed to help Illumiti realize its own vision of being an innovative solution to their customer’s needs.

The new look and website include:
  • A refreshed logo design
  • Revamped site architecture
  • Smoother customer experience
  • A central content database
  • Marketing automation integration with Hubspot
  • Interactive digital surveys for new lead capture
  • Interactive digital surveys for SAP software solution recommendations

The Result:
Generating Leads and Growth

Since launching, the new branding and website have been positively received internally at Illumiti and externally by customers. The website’s lead generation and interactive capabilities continue to increase the number of leads for the sales team each day.

With this new foundation for growth, Illumiti has the platform and tools to propel itself further for inbound lead generation.