9dot Digitalʼs
Rebranding for
Optisolve.
The Client: Optisolve
Optisolve, a leading cleantech firm, specializes in innovative products for the cleaning industry. With a rich history as an industry leader, Optisolve recently introduced PathfinderTM , a groundbreaking surface imaging technology, revolutionizing cleaning and disinfection processes.
Situation:
After pioneering this revolutionary technology, Optisolve recognized the need to rebrand to better align with its cutting-edge offerings and market positioning. Seeking a modern brand identity that reflected its innovative solutions, Optisolve approached 9dot Digital for assistance.
The Project:
Optisolveʼs primary goal was to establish a new, modern brand identity that positioned it as a leader in innovation within its industry. The project included the development of a new brand strategy and website along with an initial launch of the new brand through an integrated digital marketing campaign.
Brand Strategy: A vibrant, youthful visual identity was created, symbolizing innovation.
Website Redesign: Leveraging WordPress,the website featured product videos, intuitive navigation, and enhanced accessibility.
Digital Campaign: An integrated marketing campaign focused on digital advertising and social media to boost brand awareness and generate leads.
The Result:
The rebranding efforts culminated in a successful launch of Optisolveʼs new brand identity. The vibrant visual identity and user-centric website design resonated with the target audience, projecting a strong image of innovation and credibility. The digital campaign yielded tangible results, generating a steady flow of marketing qualified leads (MQLs) and elevating brand awareness within the industry.
