Accelerating Growth
integrated Marketing Campaign
to promote SAP Customer
Experience Software
The Client: Syntax
Syntax is a leading provider of comprehensive cloud solutions for enterprise resource planning (ERP), managed cloud services, and application hosting. With a strong focus on innovation and customer satisfaction, Syntax specializes in delivering SAP solutions tailored to the unique needs of businesses across various industries.
Situation:
Syntax aimed to expand its market presence and drive growth by promoting its SAP Customer Experience (CX) software practice. Recognizing the need for a strategic approach to reach and engage potential clients, Syntax partnered with 9dot to develop a comprehensive integrated marketing campaign.
The Project:
Strategic Planning: 9dot analyzed Syntax’s target audience, competitors, and industry trends to craft a tailored marketing strategy. Emphasizing Syntax’s SAP CX software expertise, the campaign positions Syntax as the trusted partner for enhancing customer experiences.
Content Development: Leveraging Syntax’s industry insights, 9dot created educational content such as blog posts, whitepapers, case studies, and infographics.
Digital Marketing Campaign: 9dot launched a targeted campaign across email, social media, and digital advertising platforms. Using compelling messaging and strategic ad placement, the campaign aimed to raise awareness and generate qualified leads for Syntax’s SAP CX software practice.
Lead Generation Strategy: 9dot mapped lead generation tactics, including landing pages, gated content offers, and automated email workflows. These efforts captured and nurtured leads interested in Syntax’s SAP CX solutions.
The Result:
Launched in May 2024, the integrated marketing and lead generation campaign is currently underway. Early indicators show promising engagement and traction across digital channels, with a steady flow of high-quality leads. As the campaign progresses, Syntax and 9dot anticipate continued growth in brand visibility and business opportunities in the SAP Customer Experience software practice realm.
