Case Study. KPMG.
Content Creation and Website Development
Content Creation / Creative & Design / Web Design & Development
Client Goal.
KPMG, one of the world’s “Big Four” accounting organizations with over 200,000 employees across 147 countries, wanted to increase engagement with its Canadian marketing team’s thought-leadership content. A traditional whitepaper had strong insights, but its format limited reach, interaction, and long-term value as a digital asset.
Strategy.
9dot Digital partnered with the KPMG team to create a more accessible, engaging digital content experience. We began by restructuring and rewriting the whitepaper into a clearer, more concise narrative designed for online consumption. From there, we designed a responsive experience optimized for desktop, tablet, and mobile, replacing dense blocks of text with visual hierarchy, icons, and interactive elements.
To extend the value of the content beyond passive reading, we developed a Digital Maturity Assessment tool that allows users to evaluate their progress against industry benchmarks and receive a personalized report. Behind the scenes, the experience was supported by secure logic and calculation engines to ensure accuracy and reliability.
Result.
The result was a measurable increase in engagement across the site, combining high-value content consumption with meaningful user interaction. KPMG’s marketing team now has a scalable digital asset that supports thought leadership, captures insight, and delivers ongoing value beyond a static report.
