Case Study. Wolseley.
Client Story
Brand Strategy / Content Creation / Social Media Marketing / Digital Marketing and Ads / Lead Generation / Creative & Design / Video & Motion / Web Design & Development
Client.
Wolseley Canada is a leading distributor of plumbing, HVAC/R, waterworks, industrial and fire protection products, serving professionals across Canada. 9dot Digital supports Wolseley with ongoing marketing initiatives spanning campaign strategy, creative development, and digital execution.
The Partnership.
9dot Digital’s ongoing work with Wolseley spans national campaigns, vendor campaigns, and internal corporate efforts. As a team, we are consistently challenged to deliver creative marketing solutions for different audiences, product categories, and channels while maintaining brand standards and integrity.
Campaign Strategy and Creative.
9dot develops campaign concepts that give Wolseley a strong overarching brand message and visual identity while providing enough flexibility to promote different products, vendors and seasonal priorities throughout the year.
- 15+ years of partnership
- 100+ videos a year
- 1,800+ social posts a year
- 100+ eblasts a year
- 10+ integrated campaigns a year
Integrated Campaigns.
Campaign creative is adapted across the channels needed to reach Wolseley customers, creating a connected experience from first impression through to product or campaign landing pages.
Vendor and Product Marketing.
Alongside larger national brand campaigns, 9dot Digital supports Wolseley’s vendor-funded product launches, translating detailed product information into concise, contractor-focused marketing creative.
The Impact.
The ongoing partnership gives Wolseley a flexible marketing resource that can move from high-level campaign development to product promotions and channel-specific creative. Across each project, the goal remains the same: create clear, recognizable marketing that supports Wolseley’s brand while giving each campaign a distinct reason for customers and contractors to engage.
