Case Study. TORLYS.
Branding and Website Development
Brand Strategy / Content Creation / Lead Generation / Video & Motion / Web Design & Development
Client Goal.
TORLYS is a leading flooring manufacturer that designs and engineers advanced flooring solutions, yet its existing website didn’t reflect its sophisticated, expansive product offering. The site’s functionality and appearance no longer reflected the needs of modern floor shoppers or flooring dealers.
Strategy.
9dot Digital partnered with TORLYS to completely redevelop and design their website from the ground up. Our team focused on redefining the user experience, taking users through the buying journey while showcasing the craftsmanship, innovation, and sustainability at the heart of the TORLYS brand.
To bring their flooring lines to life, we designed a modern, multilingual platform for the Canadian and North American markets that helps homeowners and retailers explore TORLYS flooring. The most notable changes include: easy website navigation and hierarchy, detailed product pages and product filtering, dealer-specific tools, new product galleries, and enhanced interactive planning resources for homeowners and installers.
Result.
The result is a user-friendly, intuitive website that distinguishes TORLYS online. With stronger customer engagement tactics, smoother product exploration, and a more holistic approach to the buyer’s journey, TORLYS can continue to grow its success in North America.
